The Fair is about improving India's market share in the International Organic trade. It provides a platform for the Organic Stakeholders to showcase the advancement of organic agr iculture, newer technologies, products, processes and its derivatives.

It invites participation from the world of organic agriculture with a broad spectrum of stake holding groups. This trade fair is playing a crucial role in accelerating the growth of business as well as brand building by establishing a link for the trading community across India and World. A meeting ground for businessmen, technocrats, entrepreneurs, manufacturers, exporters, suppliers, importers, distributors, service providers amongst others, each edition of the fair turned out to be more successful than the preceding one.

The diverse proponents of organic agriculture engage the interest of bio-dynamic farming, homa farming, LEISA, ICM, NPM and other forms of eco-friendly farming practices. The promotion and consumer acceptance of organic produce is augmented and protected by organic certification process and standards viz. NSOP, NOP, EU, JAS. Some also integrate other standards like Fair trade, HACCP, ISO, etc. Therefore the fair intends to create a platform for diverse components of sustainable farming and thereby lead towards growth of the organic sector.